VOTERS - Asian American Advertising

ASIAN AMERICAN VOTERS

Around 4 million Asian Americans voted in the 2020 General Election - a massive increase from just under 2.8 million who voted in the 2016 election.

Population Growth In the Past Decade

100 %

WHERE ARE THEY?

California is home to 4.3 million eligible Asian American voters, followed by New York (1.1 million), Texas (1 million), Hawaii (580,000) and New Jersey (575,000).

Asian American Eligible Voter Population in All States

State	Eligible voter population	Asian eligible voter population	% Asian among eligible voter population	% eligible to vote among Asian population
California	26,080,000	4,360,000	17%	62%
New York	14,080,000	1,155,000	8%	57%
Texas	19,955,000	1,050,000	5%	54%
Hawaii	1,055,000	580,000	55%	71%
New Jersey	6,460,000	575,000	9%	55%
Washington	5,590,000	540,000	10%	54%
Florida	16,145,000	515,000	3%	59%
Illinois	9,085,000	495,000	6%	56%
Virginia	6,425,000	445,000	7%	59%
Pennsylvania	9,970,000	325,000	3%	54%
Georgia	7,885,000	320,000	4%	54%
Massachusetts	5,135,000	310,000	6%	52%
Maryland	4,410,000	280,000	6%	56%
Nevada	2,225,000	245,000	11%	65%
North Carolina	7,950,000	225,000	3%	51%
Arizona	5,320,000	215,000	4%	58%
Michigan	7,655,000	215,000	3%	51%
Minnesota	4,270,000	210,000	5%	58%
Ohio	8,975,000	185,000	2%	49%
Oregon	3,200,000	180,000	6%	62%
Colorado	4,370,000	170,000	4%	58%
Wisconsin	4,520,000	120,000	3%	53%
Connecticut	2,670,000	105,000	4%	50%
Indiana	5,060,000	105,000	2%	49%
Tennessee	5,325,000	100,000	2%	55%
Missouri	4,705,000	95,000	2%	53%
Oklahoma	2,935,000	70,000	2%	56%
South Carolina	4,040,000	70,000	2%	56%
Utah	2,285,000	70,000	3%	54%
Louisiana	3,440,000	65,000	2%	60%
Kansas	2,135,000	60,000	3%	51%
Iowa	2,385,000	50,000	2%	48%
Alabama	3,870,000	50,000	1%	47%
Kentucky	3,425,000	45,000	1%	50%
Alaska	540,000	40,000	7%	58%
Arkansas	2,260,000	30,000	2%	49%
New Hampshire	1,120,000	30,000	3%	57%
New Mexico	1,560,000	30,000	2%	51%
Delaware	770,000	30,000	4%	51%
Nebraska	1,425,000	30,000	2%	45%
Rhode Island	825,000	30,000	3%	NA
Idaho	1,415,000	30,000	2%	NA
District of Columbia	505,000	25,000	5%	NA
Mississippi	2,230,000	20,000	1%	NA
Maine	1,120,000	15,000	1%	NA
West Virginia	1,410,000	15,000	1%	NA
Montana	880,000	10,000	1%	NA
Vermont	525,000	10,000	2%	NA
North Dakota	585,000	10,000	1%	NA
South Dakota	675,000	10,000	1%	NA
Wyoming	440,000	5,000	1%	NA

Source: Pew Research Asian American Eligible Voters 2024

DEMOGRAPHIC CHARACTERISTICS

Origin

Over 50% of Asian American Voters are foreign-born

Gender

Over half of Asian American Voters identify as female

Age

Asian American voters are the 2nd oldest voter group.

Education

50% Asian American voters have a bachelor’s degree or higher, the highest among all ethnic groups.

Income

The majority of Asian American voters have an annual household income of $105,000 or more.

Language

Every 1 in 3 Asian American voters may need non-English language assistance.

OPINIONS AND PREFERENCES

Party Identification

42% of Asian Americans identify as Democratic (vs 22% as Republican), while 31% identify Independent/no party.

Trump Favorability

The majority of Asian American voters have an unfavorable opinion of Trump, except Vietnamese Americans.