Asian American Advertising

Asian American Advertising

ASIAN AMERICAN VOTERS

Around 4 million Asian Americans voted in the 2020 General Election - a massive increase from just under 2.8 million who voted in the 2016 election.

Population Growth In the Past Decade
100 %

WHERE ARE THEY?

California is home to 4.3 million eligible Asian American voters, followed by New York (1.1 million), Texas (1 million), Hawaii (580,000) and New Jersey (575,000).

StateEligible voter populationAsian eligible voter population% Asian among eligible voter population% eligible to vote among Asian population
California               26,080,000           4,360,00017%62%
New York               14,080,000           1,155,0008%57%
Texas               19,955,000           1,050,0005%54%
Hawaii                 1,055,000           580,00055%71%
New Jersey                 6,460,000           575,0009%55%
Washington                 5,590,000           540,00010%54%
Florida               16,145,000           515,0003%59%
Illinois                 9,085,000           495,0006%56%
Virginia                 6,425,000           445,0007%59%
Pennsylvania                 9,970,000           325,0003%54%
Georgia                 7,885,000           320,0004%54%
Massachusetts                 5,135,000           310,0006%52%
Maryland                 4,410,000           280,0006%56%
Nevada                 2,225,000           245,00011%65%
North Carolina                 7,950,000           225,0003%51%
Arizona                 5,320,000           215,0004%58%
Michigan                 7,655,000           215,0003%51%
Minnesota                 4,270,000           210,0005%58%
Ohio                 8,975,000           185,0002%49%
Oregon                 3,200,000           180,0006%62%
Colorado                 4,370,000           170,0004%58%
Wisconsin                 4,520,000           120,0003%53%
Connecticut                 2,670,000           105,0004%50%
Indiana                 5,060,000           105,0002%49%
Tennessee                 5,325,000           100,0002%55%
Missouri                 4,705,000             95,0002%53%
Oklahoma                 2,935,000             70,0002%56%
South Carolina                 4,040,000             70,0002%56%
Utah                 2,285,000             70,0003%54%
Louisiana                 3,440,000             65,0002%60%
Kansas                 2,135,000             60,0003%51%
Iowa                 2,385,000             50,0002%48%
Alabama                 3,870,000             50,0001%47%
Kentucky                 3,425,000             45,0001%50%
Alaska                    540,000             40,0007%58%
Arkansas                 2,260,000             30,0002%49%
New Hampshire                 1,120,000             30,0003%57%
New Mexico                 1,560,000             30,0002%51%
Delaware                    770,000             30,0004%51%
Nebraska                 1,425,000             30,0002%45%
Rhode Island                    825,000             30,0003%NA
Idaho                 1,415,000             30,0002%NA
District of Columbia                    505,000             25,0005%NA
Mississippi                 2,230,000             20,0001%NA
Maine                 1,120,000             15,0001%NA
West Virginia                 1,410,000             15,0001%NA
Montana                    880,000             10,0001%NA
Vermont                    525,000             10,0002%NA
North Dakota                    585,000              10,0001%NA
South Dakota                    675,000              10,0001%NA
Wyoming                    440,000               5,0001%NA

Source: Pew Research Asian American Eligible Voters 2024

DEMOGRAPHIC CHARACTERISTICS

Origin

Over 50% of Asian American Voters are foreign-born

Gender

Over half of Asian American Voters identify as female

Age

Asian American voters are the 2nd oldest voter group.

Education

50% Asian American voters have a bachelor’s degree or higher, the highest among all ethnic groups.

Income

The majority of Asian American voters have an annual household income of $105,000 or more.

Language

Every 1 in 3 Asian American voters may need non-English language assistance.

OPINIONS AND PREFERENCES

Party Identification

42% of Asian Americans identify as Democratic (vs 22% as Republican), while 31% identify Independent/no party. 

Trump Favorability

The majority of Asian American voters have an unfavorable opinion of Trump, except Vietnamese Americans.

Harris Favorability

The majority of Asian American voters have a favorable opinion of Harris, especially among Asian Indians. 

Presidential Vote

Harris (66%) vs Trump (28%)

House Vote

Democratic (51%) vs Republican (30%)

Senate Vote

Democratic (50%) vs Republican (30%)

Issue Support Among Asian American Voters (2024)

Jobs & Economy 86%
Inflation 85%
Health Care 85%
Crime 80%
Education 80%
Social Security & Medicare 79%
Cost of Housing 78%
National Security 77%
Gun Control 73%
Immigration 71%

Extremely/Very Important Issues rated by Asian American Voters, APIAVote, July 2024 Asian American Voter Survey

VOTER OUTREACH

42% of Asian American eligible voters have NOT been contacted by either the Democratic or Republican party.

Democratic Party

50%

Republican Party

57%

Percentage of Asian American eligible voters reported NOT being reached by a political group in the past year. APIAVote, July 2024 Asian American Voter Survey

Source: APIAVote, 2024 Asian American Voter Survey