Asian American Advertising

Asian American Advertising

ASIAN AMERICAN VOTERS

Around 4 million Asian Americans voted in the 2020 General Election - a massive increase from just under 2.8 million who voted in the 2016 election.

100 %
Population Growth In the Past Decade

WHERE ARE THEY?

California is home to 4.2 million eligible Asian American voters, followed by New York (1 million), Texas (930,000), Hawaii (565,000) and New Jersey (505,000).

StateEligible voter populationAsian eligible voter population% Asian among eligible voter population% eligible to vote among Asian population
California               26,195,000       4,215,00016%61%
New York               13,795,000       1,070,0008%56%
Texas               19,425,000           930,0005%52%
Hawaii                 1,025,000           565,00055%70%
New Jersey                 6,185,000           505,0008%52%
Washington                 5,525,000           500,0009%55%
Florida               15,955,000           490,0003%59%
Illinois                 9,060,000           465,0005%55%
Virginia                 6,330,000           415,0007%57%
Massachusetts                 5,090,000           290,0006%51%
Georgia                 7,740,000           280,0004%50%
Pennsylvania                 9,815,000           280,0003%51%
Maryland                 4,335,000           270,0006%56%
Nevada                 2,185,000           220,00010%64%
Michigan                 7,630,000           210,0003%52%
Arizona                 5,355,000           195,0004%55%
North Carolina                 7,920,000           195,0002%49%
Minnesota                 4,195,000           190,0004%57%
Ohio                 8,925,000           180,0002%51%
Oregon                 3,185,000           160,0005%58%
Colorado                 4,310,000           145,0003%53%
Wisconsin                 4,455,000           115,0003%53%
Connecticut                 2,635,000           100,0004%51%
Missouri                 4,685,000             90,0002%55%
Tennessee                 5,235,000             90,0002%53%
Indiana                 5,010,000             85,0002%43%
Oklahoma                 2,915,000             65,0002%53%
South Carolina                 3,965,000             65,0002%52%
Kansas                 2,125,000             60,0003%54%
Utah                 2,205,000             60,0003%51%
Louisiana                 3,480,000             55,0002%60%
Alabama                 3,745,000             50,0001%52%
Iowa                 2,360,000             50,0002%50%
Kentucky                 3,390,000             35,0001%41%
Alaska                    525,000             30,0006%48%
Arkansas                 2,245,000             30,0001%51%
District of Columbia                    540,000             30,0005%NA
Idaho                 1,335,000             30,0002%NA
Nebraska                 1,375,000             30,0002%40%
New Mexico                 1,550,000             30,0002%55%
Delaware                    745,000             25,0004%52%
Mississippi                 2,235,000             25,0001%NA
New Hampshire                 1,090,000             25,0002%NA
Rhode Island                    800,000             25,0003%NA
Maine                 1,070,000             15,0001%NA
West Virginia                 1,420,000             15,0001%NA
Montana                    835,000             10,0001%NA
Vermont                    495,000             10,0002%NA
North Dakota                    560,000               5,0001%NA
South Dakota                    665,000               5,0001%NA
Wyoming                    430,000               5,0001%NA

Source: Pew Research Asian American Eligible Voters 2020

DEMOGRAPHIC CHARACTERISTICS

Origin

Over 60% of Asian American Voters are foreign-born

Gender

Over half of Asian American Voters identify as female

Age

Asian American voters are the 2nd oldest voter group.

Education

50% Asian American voters have a bachelor’s degree or higher, the highest among all ethnic groups.

Income

The majority of Asian American voters have an annual household income of $105,000 or more.

Language

Every 1 in 3 Asian American voters may need non-English language assistance.

OPINIONS AND PREFERENCES

Party Identification

44% of Asian Americans identify as Democratic (vs 19% as Republican), while 37% identify Independent/no party.