Asian American Advertising

 The leading health issues among Asian Americans are cancer, heart disease, strokes and diabetes

6% of Asian Americans do not have health insurance

15% of Asian Americans experienced a mental illness

Asian Americans score relatively low in health literacy

General practitioner explaining senior woman how to use healthcare application on tablet computer on tablet computer


  • 1 in 12 Asians Americans are chronically infected with Hepatitis B
  • Asian Americans account for MORE THAN HALF the population infected with Hepatitis B
  • OVER a THIRD of Asian Americans are undiagnosed with the infection

  • Asian Americans are 5% more likely to have diabetes than white people.
  • Almost half of Asian Americans with diabetes are undiagnosed.
  • South Asian and Filipino Americans (between age 45 – 84) have the highest risk of diabetes compared to other Asian groups.


  • In general, Asian Americans have the second lowest uninsured percentage
  • Korean Americans has the highest uninsured rate among all Asian groups
  • Indian Americans have the lowest uninsured population

  • By 2017, there is still a 5.6% uninsured gap between Asian Americans households below the poverty line and those well-over the poverty line


of Asian Americans reported having a mental illness in 2019
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Estimated # of Asian Americans who've reported having a mental illness in 2019
of Asian Americans will be diagnosed with a psychological condition within their lifetime
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  • Asian Americans are 3x more likely to avoid mental healthcare in fear of others finding out about the treatment


A lack of mental health resources in non-English languages makes it harder for AAPI’s to seek treatment. Around 28% percent of AAPI's are not proficient in English, with 66% speaking a language other than English at home. The most common non-English language spoken at home is Mandarin/Cantonese, spoken by 34% of Chinese. Coming in second are South Asians with 13% speaking Hindi at home. Third is Tagalog at 9%.

Source: National Alliance on Mental Illness; Pew Research Center; The National Survey on Drug Use and Health

  • Asian American scored relatively lower in health literacy
  • Every 1 in 3 Chinese Americans still need help at least sometimes even when given the medical in Chinese

The stereotype that Asian Americans are well adjusted socially and economically may also play a part in reluctance to seek help. Other reasons also include lack of health insurance (7.2% of AAPI’s were uninsured in 2019), fear of jeopardizing their immigration status, and seeking non-western healing practices.

Source: National Alliance on Mental Illness; Pew Research Center; The National Survey on Drug Use and Health