Asian American Advertising

Asian American Advertising

Million
1

TOTAL POPULATION

growth rate
1 %

FASTEST-GROWING ETHNIC GROUP

TRILLION $
1

BUYING POWER IN 2022 

foreign-born
1 %

TOP  2 COUNTRIES OF ORIGIN: CHINA, INDIA

WHERE ARE THEY

California is the state with the biggest Asian American population (7 million), followed by New York  (2.1 million) and Texas (1.8 million). New Jersey (1.04 million), and Washington (over 900,000), round out the top 5. 

New York-Newark-Jersey City, NY-NJ-PA Metro Area is the metropolitan statistical area (MSA) with the biggest Asian American population (2.3 million),  followed by Los Angeles-Long Beach-Anaheim, CA Metro Area (2.2 million), and San Francisco-Oakland-Hayward, CA Metro Area (1.2 million).nN

StatePopulation (alone or in-combination)% of Total State Population
California            7,045,16317.8%
New York            2,173,71910.8%
Texas            1,849,2266.3%
New Jersey1,046,73211.3%
Washington             939,84612.2%
Metropolitan Statistical Area (MSA)Population% of Total Asian
New York-Newark-Jersey City, NY-NJ-PA Metro Area      2,275,24012%
Los Angeles-Long Beach-Anaheim, CA Metro Area2,225,89412%
San Francisco-Oakland-Hayward, CA Metro Area  1,241,8806%
San Jose-Sunnyvale-Santa Clara, CA Metro Area  684,0374%
Washington-Arlington-Alexandria, DC-VA-MD-WV Metro Area    673,4664%
Chicago-Naperville-Elgin, IL-IN-WI Metro Area   658,6683%
Urban Honolulu, HI Metro Area   595,0493%
Seattle-Tacoma-Bellevue, WA Metro Area    539,0533%
Houston-The Woodlands-Sugar Land, TX Metro Area 498,0083%
Dallas-Fort Worth-Arlington, TX Metro Area457,9552%

CHARACTERISTICS

Income

Asian Americans are more likely than Americans to live in upper income households.

The median household income is $112,400, 51% higher than the over all U.S. population ($74,580).  

Education

Over half (54%) of Asian Americans over the age of 25 hold a bachelor’s degree or higher as compared to 32% of the total population, the highest of any ethnic or racial group.

 

Career

A quarter of Asian Americans 25 and older work in STEM (science, technology, engineering and math), as compared to 12% of the total population.

Other top industries of employment are: arts and entertainment (11%), retail (11%), and manufacturing (11%).

Household

27% of Asian Americans living in a households with multiple generations, versus only 15% of the total population do.