VOTERS - Asian American Advertising

ASIAN AMERICAN VOTERS

Around 4 million Asian Americans voted in the 2020 General Election - a massive increase from just under 2.8 million who voted in the 2016 election.

Population Growth In the Past Decade

100 %

WHERE ARE THEY?

California is home to 4.8 million eligible Asian American voters, followed by New York (1.2 million), Texas (1.2 million), Hawaii (717,019) and Washington (664,653).

Asian American Eligible Voter Population in All States

DEMOGRAPHIC CHARACTERISTICS

Origin

Over 50% of Asian American Voters are foreign-born

Gender

Over half of Asian American Voters identify as female

Age

Asian American voters are the 2nd oldest voter group.

Education

50% Asian American voters have a bachelor’s degree or higher, the highest among all ethnic groups.

Income

The majority of Asian American voters have an annual household income of $105,000 or more.

Language

Every 1 in 3 Asian American voters may need non-English language assistance.

OPINIONS AND PREFERENCES

Party Identification

42% of Asian Americans identify as Democratic (vs 22% as Republican), while 31% identify Independent/no party.

Trump Favorability

The majority of Asian American voters have an unfavorable opinion of Trump, except Vietnamese Americans.

Harris Favorability

The majority of Asian American voters have a favorable opinion of Harris, especially among Asian Indians.

Presidential Vote

Harris (66%) vs Trump (28%)

House Vote

Democratic (64%) vs Republican (22%)

Senate Vote

Democratic (60%) vs Republican (24%)

Issue Support Among Asian American Voters (2026)

Cost of Living & Inflation 59%

Health Care 49%

Social Security & Medicare 45%

Jobs & Unemployment 43%

Education 42%

War & Foreign Policy 40%

Racism 39%

Crime 39%

Gun Control 37%

Environment 37%

Immigration 35%

Abortion 30%

Percent of Asian American Voters rating issue as “Extremely Important”, APIAVote & AAPI Data, August 2026 Asian American Voter Survey

VOTER OUTREACH

Many Asian American eligible voters have NOT been contacted by either the Democratic or Republican party.

Democratic Party

42%

Republican Party

58%

Percentage of Asian American eligible voters reported NOT being reached by a political group in the past year. APIAVote & AAPI Data, August 2026 Asian American Voter Survey

Source: APIAVote, 2026 Asian American Voter Survey

State	Eligible voter population	Asian eligible voter population	% Asian among eligible voter population	% eligible to vote among Asian population
California	26,080,000	4,360,000	17%	62%
New York	14,080,000	1,155,000	8%	57%
Texas	19,955,000	1,050,000	5%	54%
Hawaii	1,055,000	580,000	55%	71%
New Jersey	6,460,000	575,000	9%	55%
Washington	5,590,000	540,000	10%	54%
Florida	16,145,000	515,000	3%	59%
Illinois	9,085,000	495,000	6%	56%
Virginia	6,425,000	445,000	7%	59%
Pennsylvania	9,970,000	325,000	3%	54%
Georgia	7,885,000	320,000	4%	54%
Massachusetts	5,135,000	310,000	6%	52%
Maryland	4,410,000	280,000	6%	56%
Nevada	2,225,000	245,000	11%	65%
North Carolina	7,950,000	225,000	3%	51%
Arizona	5,320,000	215,000	4%	58%
Michigan	7,655,000	215,000	3%	51%
Minnesota	4,270,000	210,000	5%	58%
Ohio	8,975,000	185,000	2%	49%
Oregon	3,200,000	180,000	6%	62%
Colorado	4,370,000	170,000	4%	58%
Wisconsin	4,520,000	120,000	3%	53%
Connecticut	2,670,000	105,000	4%	50%
Indiana	5,060,000	105,000	2%	49%
Tennessee	5,325,000	100,000	2%	55%
Missouri	4,705,000	95,000	2%	53%
Oklahoma	2,935,000	70,000	2%	56%
South Carolina	4,040,000	70,000	2%	56%
Utah	2,285,000	70,000	3%	54%
Louisiana	3,440,000	65,000	2%	60%
Kansas	2,135,000	60,000	3%	51%
Iowa	2,385,000	50,000	2%	48%
Alabama	3,870,000	50,000	1%	47%
Kentucky	3,425,000	45,000	1%	50%
Alaska	540,000	40,000	7%	58%
Arkansas	2,260,000	30,000	2%	49%
New Hampshire	1,120,000	30,000	3%	57%
New Mexico	1,560,000	30,000	2%	51%
Delaware	770,000	30,000	4%	51%
Nebraska	1,425,000	30,000	2%	45%
Rhode Island	825,000	30,000	3%	NA
Idaho	1,415,000	30,000	2%	NA
District of Columbia	505,000	25,000	5%	NA
Mississippi	2,230,000	20,000	1%	NA
Maine	1,120,000	15,000	1%	NA
West Virginia	1,410,000	15,000	1%	NA
Montana	880,000	10,000	1%	NA
Vermont	525,000	10,000	2%	NA
North Dakota	585,000	10,000	1%	NA
South Dakota	675,000	10,000	1%	NA
Wyoming	440,000	5,000	1%	NA